Why non-traditional routes into FM can be the most rewarding.

Some thoughts from Lucy Hayes on the recruitment conundrum facing FM

Reproduced from an original article in the October edition of FMJ magazine 2025

When people ask me how I ended up in FM, I often joke that I took the scenic route. Starting in HR straight from school, pivoting into project management and bid coordination across defence and large FM contracts, then coming full circle to build an entire HR function from scratch, is hardly the textbook career trajectory. It was however, an incredibly valuable perspective builder. I learned that sometimes the most valuable leaders are those who’ve seen it from multiple angles. My journey through different sectors and functions has shaped exactly how I approach people management in FM today.

The power of perspective

Working in bid management for a large FM firm taught me something crucial: behind every successful facility, there are people making it happen. You can have the most sophisticated systems and processes in the world, but if your team isn’t engaged, supported, and valued, none of it works.

This realisation hit me during my time coordinating complex defence contracts. I was managing submissions for huge, budgeted tenders, but what really determined success wasn’t just technical capability, it was whether our people felt equipped, motivated, and trusted to deliver.

Building from the ground up

As a founding member of Q3, I was onboard before a HR function had been decided. With my background spanning both people management and operational delivery, I knew exactly what we needed and raised my hand to be the person to get if off the ground. It was about creating the kind of workplace where people genuinely want to contribute their best work, rather than just policies and procedures.

Having experienced both sides – large organisations where individual voices can get lost, and now helping to build something more agile – I’m convinced that FM needs more leaders who understand the full picture.

Recruiting with a different lens

This varied experience has completely changed how I approach recruitment. I’m not just looking for someone who ticks every box on a traditional job specification. I’m looking for transferable skills, adaptability, and genuine interest in what we do. Some of our best hires have come from unexpected backgrounds.

A candidate might not have direct FM experience, but they’ve managed complex logistics in retail or coordinated multi-site operations in hospitality. Those skills translate beautifully. Having worked across different environments means you can spot potential that others might miss.

The key is asking the right questions. Instead of “Have you worked in FM before?” I’m asking: “Tell me about a time you had to coordinate multiple priorities under pressure.” The answers reveal so much more than previous job titles.

Looking beyond the CV
When I’m recruiting, I’m having conversations about career aspiration and not just current capabilities. I want to understand what drives someone and how they handle the unexpected, because in FM, that’s guaranteed. This approach has opened up talent pools that many organisations overlook.

We’ve successfully recruited people from retail management, event coordination, and the armed forces. What they share is an understanding of service delivery, attention to detail, and keeping multiple stakeholders happy – core FM competencies. There’s also something valuable about bringing in people who see our industry with fresh eyes. They ask questions that industry veterans might not think to ask and challenge assumptions in ways that can lead to genuine innovation.

The recruitment process itself benefits from this broader perspective. When you’ve worked in different environments, you understand that talent comes in many forms. You’re more likely to create inclusive processes that don’t inadvertently exclude great candidates from different backgrounds. For client-facing roles, I’m not just looking at traditional account management backgrounds. I’m considering people from customer service, hospitality, or community relations. They often bring empathy and problem-solving ability that can transform client relationships.

Advice for candidates and employers

For anyone considering a career in FM, whether in HR or any other function, my advice is simple: don’t feel pressured to follow a linear path. The skills you pick up in project management or operational roles are fundamental to FM. And for employers? Start looking at what skills candidates have developed, not just where they developed them. Some of the best people managers I know didn’t start in HR. They started in roles where they experienced first-hand what it means to be well-supported (or poorly supported) in their work.

The human side of FM

Ultimately, FM is a people business serving people. Whether we’re maintaining a hospital, managing an office complex, or supporting a manufacturing facility, we’re in the business of creating environments where people can do their best work.

The leaders who understand this most deeply are often those who’ve taken the longer route to get there, who’ve worked in different roles, faced different challenges, and built up that essential empathy that comes from varied experience.

My journey from HR to bids to projects and back to HR wasn’t a detour. It was exactly the preparation I needed to understand what our people really need, and how to create the kind of workplace culture that not only attracts great talent but keeps them engaged and growing.

In an industry as dynamic and people dependent as FM, perhaps it’s time we stopped seeing non-traditional career paths as unusual and started recognising them as exactly what we need.

 

Q-who? A project manager’s perspective

From early inspections to supporting evening teams, Chris Finch shares what it takes to deliver consistent excellence on Q3’s Redbridge contract.

Working as a project manager on Q3’s Redbridge cleaning contract is both rewarding and energising. No two days are ever quite the same, and that variety is what makes the role so enjoyable. From early check-ins with the team through to end-of-day follow-ups, it’s about making sure everything runs seamlessly and that the high standards we’re known for are delivered every single time.

Starting the day right

Most mornings begin with a catch-up with my area manager, who supports our team on site. Together we make sure everything is on track, and we’ll often carry out inspections to ensure standards are exactly where they should be. Back in the office, my time is spent working with the client on requests, planning ahead, and arranging additional services such as carpet or floor cleaning when needed. Later in the day, I’ll often visit our evening teams to offer support and make sure everything is running smoothly.

Being responsive and proactive

The nature of this contract means that being responsive is key. Whether it’s planning for busy periods or reacting quickly to unexpected situations like a flood, we pride ourselves on being proactive and ready to step in straight away. For me, it’s about making sure every detail is taken care of so our client has total peace of mind.

A team that delivers

What really makes this role special, though, is the people. Our cleaners are incredibly dedicated, and many have been with us since the very beginning. Supported by my area manager, who is a great link across the team, they understand exactly what’s expected and consistently deliver to the highest standards. They take real pride in their work, and I can always rely on them to go above and beyond

Being a project manager is all about supporting your people within it. Some days I’m a mentor, other days a sounding board, but always someone they know they can count on.

Q3’s approach at Redbridge is all about flexibility, transparency, and reliability. We aren’t sitting idly waiting for issues to respond to, we’re anticipating them and taking action. If there are major works taking place, for example, we’ll prepare our team in advance so everything remains spotless. The client knows they can rely on us not only to maintain consistently high standards but also to adapt quickly whenever needed. That confidence and trust is what makes this contract such a success.

A rewarding journey

This is my fifth year at Q3, and I’ve been proud to see the Redbridge contract grow from mobilisation through to where it is today. I originally joined as a mobilisation manager before moving into my current role as project manager, and it’s been a fantastic journey. What motivates me most is knowing that our work has a real impact. Clean, safe, welcoming spaces make a huge difference for schools, staff and children, and I take pride in helping to make that happen.

What also sets Q3 apart is the culture. It’s a company built on trust and support. I know that if I ever need anything, I can pick up the phone to any of the senior team, and they’ll be there straight away. Equally, the trust they place in me to run the contract day-to-day speaks volumes about how Q3 empowers its people.

That combination – a fantastic team on the ground, the support of a forward-thinking company, and the opportunity to make a genuine difference – is exactly what makes Q3 such a brilliant place to work, and the Redbridge contract such a rewarding one to manage.

 

 

 

Why FM must embrace the true power of brand

Some musings and reflections on brand and marketing from Ian Adams, marketing manager, Q3 Services.

When I first entered the FM industry at the beginning of the millennium, the landscape looked fundamentally different. Outsourcing was becoming more dominant compared to in-house provision, and the market was populated by specialists coming at integrated FM from different directions – cleaning companies, caterers, property consultants and construction companies were all entering the space in new ways.

Fast forward 25 years, and that differentiation has largely evaporated. Through acquisitions, mergers, and natural evolution, virtually every major player now claims they can deliver the full integrated FM package. The result? A race to the bottom where price becomes the primary differentiator, and margins get squeezed in an increasingly commoditised market.

The marketing blind spot

This transformation coincided with what I believe is one of the industry’s most significant oversights: the persistent undervaluing of marketing and brand. In most FM organisations, marketing often remained relegated to a support function, focused on tactical activities like bid support, brochure production, and event management. It was typically structured under sales directors rather than having board-level representation – a telling indicator of how the sector views its strategic importance.

The numbers speak volumes. Whilst other B2B industries might invest between 2% and 10% of revenue in marketing depending on their market position and growth strategy, I believe nobody in FM exceeds 0.2%. This isn’t just about slimmer margins; it reflects a fundamental misunderstanding of what marketing can achieve in an operations-driven industry.

Beyond visual identity

The confusion often starts with brand itself. Many still view brand as simply a logo, colour palette, or visual identity, the cosmetic layer applied to an otherwise unchanged business. A brand is just a logo and visual identity unless customers and potential customers can attribute some real benefit or value from the product or service that the organisation provides.

The reality is far more profound. A brand is the sum of every service delivery, interaction, impression, and promise delivered. It’s the responsibility of everyone in an FM company to promote the brand every day – not just marketing. We are all responsible because brand value can take a lifetime to create but a few seconds to break.

For an FM business, a brand only becomes strong and powerful when people enjoy an emotional connection with it and there is a level of trust with colleagues, the culture, and values of the business. And it is marketing’s job to ensure that everyone totally gets that.

The power of strategic marketing

The most successful marketing campaign I’ve been involved with demonstrates this principle perfectly. We, developed an Executive Relationship Programme – a series of intimate roundtable dinners hosted by the CEO for senior property directors and FMs from blue-chip organisations. Rather than pushing our services, we focused on the issues keeping these decision-makers awake at night, which we’d identified through prior market research: property downsizing, agile working, integrated service models, energy efficiency, and workplace wellbeing.

This wasn’t about showcasing our cleaning capabilities or maintenance expertise. It was about positioning the business as a thought leader capable of strategic dialogue about the future of work. The programme ran for four years, engaging with around 250 senior executives and generating white papers, industry recognition, and ultimately, measurable contract wins.

B2B Marketing Awards 2015

The people-centric revolution

The subjects we discussed a decade ago – workplace wellbeing, employee experience, agile working, and flexible contract models – have become central to modern FM. The industry’s evolution from building-focused to people-focused service delivery has created new opportunities for brands to differentiate themselves through culture, purpose, and human connection.

At Q3, we’ve built our brand around this principle. Rather than competing on price in a commoditised market, we’ve focused on our unique culture and the collective experience of our leadership team. Our positioning as a small company with big company expertise has resonated precisely because it addresses the trust factor that underlies all successful business relationships.

We’ve deliberately targeted clients who are new to outsourcing, where we can become trusted advisors rather than just service providers. By understanding their challenges and guiding them through the complexities of FM procurement and delivery, we create value that transcends the basic service offering.

The digital opportunity

The transformation from analogue to digital marketing has democratised brand building in ways unimaginable 25 years ago. Where creating and distributing a simple newsletter once took weeks and cost £12,000-£15,000 just to send four sides of A4, today’s digital tools enable rapid, cost-effective content creation and distribution. LinkedIn provides direct access to decision-makers, whilst video content can be produced without expensive three-man crews costing thousands.

However, this accessibility creates its own challenges. The ease of content creation has led to a content snowstorm where everyone from operations directors to individual contributors becomes a self-appointed brand ambassador. Without strategic oversight, this can dilute rather than strengthen brand messaging.

AI turbocharges these capabilities further, enabling even small FM organisations to produce sophisticated marketing materials at scale. But with everyone having access to the same tools, the differentiator becomes authenticity, sincerity, and genuine human connection – qualities that can’t be automated.

The human factor

Ultimately, successful FM marketing returns to a fundamental truth: people buy from people. Despite all our digital capabilities and AI-enhanced tools, the most powerful business development still happens face-to-face, around dinner tables, in meeting rooms where trust can be established through eye contact and genuine conversation.

The challenge for FM marketing is maintaining this human element whilst leveraging digital scale. It’s about creating authentic narratives that demonstrate culture and values in action, building credibility through consistent delivery of promises, and establishing emotional connections that transcend price-based competition.

A Call for Change

As the FM industry continues its evolution from buildings to people, marketing and brand must finally take their place as core drivers of reputation, engagement, and growth. This requires board-level recognition of marketing as a strategic discipline, proper investment in brand building, and recognition that in an increasingly commoditised market, brand differentiation isn’t a luxury – it’s a necessity for survival.

The companies that understand this will find themselves with sustainable competitive advantage. Those that continue treating marketing as a tactical support function will find themselves trapped in the margin-eroding treadmill that has claimed too many casualties in our industry already.

The future belongs to FM companies brave enough to invest in brand, authentic enough to build trust, and strategic enough to use marketing as a growth engine rather than just a support function. The question isn’t whether marketing matters in FM – it’s whether your organisation will recognise this truth before your competitors do.

 

New premises for Q3 in Guernsey

Q3’s fast-growing business in the Channel Islands has moved to new premises in Guernsey.

The new location overlooks the marina in St Sampsons, providing a far more suitable base for serving the growing number of commercial and domestic contracts across the island.

You can find us next to Vets for Pets, by the Bridge, in the building previously occupied by YESSS Electrical.

The full address is:

Mont Crevelt House
South Quay
St Sampson
Guernsey
GY2 4LH

If you have any questions feel free to give Ken or one of the team a call on 700600 (our number is unchanged).

Top marks from the mystery shopper!!!

Mystery shopping is a technique used extensively in the retail sector to help organisations understand their customers’ experiences and identify potential areas for improvement in the quality of service delivery.

It’s a process that the Praxis Retail Management Team at The Square shopping centre in Camberley have been deploying across the site for some time. The third-party mystery shopper embarks on a series of approaches each month, to test the reaction and response of the centre team via The Square’s phone service, website, social media accounts and through personal site visits.

From Q3’s perspective, it’s the site visits and face-to-face encounters that present the big challenge. The mystery shopper can turn up at any time and will be checking the centre surreptitiously for cleanliness, safety, wayfinding, availability of facilities, sources of information, and visibility of staff.

The mystery shopper may also approach one of the cleaning or security team randomly for help, information or assistance on any manner of subject. “Where are the toilets? Where can I get something to eat? What time do you close tonight?”

So, our team needs to be well briefed to have the right answers and trained in a way to ensure that requests are dealt with politely and efficiently. Recent result have proved very encouraging. During August and September, overall scores have exceeded 96% across all the channels tested by the mystery shopper, with some scores of 100% achieved for the face-to-face encounters.

Commenting on the positive feedback from the mystery shopper programme, Gavin Vidler Shopping Centre Manager said, “The Q3 cleaning and security staff out on the centre floor are our front-line partners responsible for personal, customer engagement. These results indicate that everyone is working as a team to ensure that customer experience at The Square is being delivered to a high standard, that will keep people returning time after time.”

Amy Hossin promoted to Finance Manager

We are delighted to announce that Amy Hossin has been promoted to Finance Manager of Q3’s Technical Services business, starting 1st November.

Since joining Q3, Amy has demonstrated strong financial skills, analysis and technical ability on top of her excellent people skills.

Commenting on the promotion, Business Director Lian Kockelbergh said, “Amy is in the early stage of her career but it has been obvious from the outset that she had amazing potential and a very bright future ahead. We are delighted to see her progress within the finance team and congratulate her on her new role!”

New Head office for Q3

We are pleased to announce that Q3 has moved to new head office premises, based near Reading:

Q3
Merlin House,
Brunel Road,
Reading,
West Berkshire, RG7 4AB

The move has been prompted by the substantial expansion of our business in the last couple of years and will meet our anticipated future requirements, as we continue to grow.

All clients and suppliers should now have received letters confirming the new address for correspondence, and our website contact page has also been updated. Phone numbers remain unchanged.

Coinciding with this move, we are also announcing that we have changed the trading name of Newtons Group Limited to Q3 Technical Services Limited. We ask that all clients previously dealing with this legal entity, please update their systems with this new name and postal address if they have not already done so.

Please note our registered office remains the same:
7/8 Innovation Place,
Douglas Drive,
Godalming,
Surrey, GU7 1JX

A full list of all Q3’s trading businesses may be found on the privacy notice on our website.

 

Top score for Q3 at Double Eleven

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Q3 has secured a three plus two-year, hard services, contract with the Middlesbrough based game developer, Double Eleven.

Since it was formed in 2009, Double Eleven has grown to be one of the most trusted video game developers, working on popular games such as Rust Console Edition, Grounded and Prison Architect.

Q3 will be delivering a range of mechanical and electrical services to Double 11’s new Boho X flagship, head office. The Boho X building lies in the heart of Middlesbrough’s digital services quarter and is now home to around 300 employees.

Matthew Harris, Facilities Manager at Double Eleven said, “Q3 went into great detail during the site visit and has a proven delivery model. We liked their approach, and the fact that they will be delivering the contract through a local team.”

Commenting on the award, Martyn Freeman, CEO of Q3 Services, said, “We are delighted to be working with Double Eleven, and look forward to developing a strong partnership as they continue their exciting expansion.”

Q3 Retains Cyber Essentials Plus Accreditation

Q3 Services is pleased to announce that it has successfully renewed its Cyber Essentials Plus accreditation, a Government-backed certification scheme that helps businesses guard against a range of cyber threats.

Working with Stock Services Limited, a leading IT consultancy which helps businesses achieve their IT goals, the company has undergone a rigorous three-month review process, to achieve the renewal. The certification applies to all Q3’s business operations in the UK and Channel Islands.

The accreditation is important, because as the Q3 business grows and we introduce new systems and technological services, we must ensure from the outset that the necessary processes and the correct security controls are in place to meet future business and technological needs.

Commenting on the Cyber Essentials Plus certification, Martyn Freeman, CEO of Q3, said, “We place a high priority on this aspect of our business because with growing daily threats of cyber disruption, it’s essential we have done all we can to reduce risk of cyber activity, improve compliance and governance, and enhance our general business reputation. Well done to Stock Services Ltd and the whole Q3 team involved in getting this accreditation over the line.”

Flourishing apprenticeships!

Apprentices

At the turn of the year, we featured some lovely stories profiling our growing band of Q3 apprentices.

Six months on, and we thought it would be great to look back on their progress, and some of the success stories, as well as seeing where our apprenticeship programme is heading next.

Paul Courtney completed his level 5 CIPD Associated diploma in People Management and is now embarking on a Level 3 Payroll Administration apprenticeship through Kiwi training in Southampton.

Fabio Goncalves who transferred from our Chelsea Harbour contract to be Assistant Contract Manager on our Salesforce contract, is embarking on the Level 4 FM apprenticeship, IWFM.

Waving the flag for equality, we also have, Annie Simkin, Compliance Manager and Emma Sheridan from our contract at The Square, Camberley, who are also both taking on the same apprenticeship qualification. Edona Lushja, Contract Support at Chelsea Harbour is undertaking her Level 3 FM apprenticeship, IWFM.

In the next few weeks, we’ll be talking to more of our apprentices about their personal development journeys through the FM landscape – stay tuned!